Get Companies to Chase You by Totally Changing Your Cover Letter

Get Companies to Chase You by Totally Changing Your Cover Letter Get Companies to Chase You by Totally Changing Your Cover Letter As you probablyknow by now, Im not a fan of the wait-and-see game that is, pinging your resumeto ajob site or acompany and waiting to see if someone isinterested in you.This tactic takes control of your job search fromyou and puts it in other peopleshands. Thisstrategy is one way of doing things but itsthe old-school way There are many other ways to find a job, but today Im going to share one way in particular with you. Its a way that is all about- you becoming visible- you getting the job you want- and you taking back control of your job search so that companies chase after you.How toTake Back Control of Your Job SearchThere is more than one way to skin a cat please note thatI love cats, but Im sure you get what I mean but heres one step you can taketo gain control of your job search. Its a completely new spin on the traditional cover letter.I call i t the Show Tell Letter.The Show Tell Letter is all about monetizing yourself. Its about taking proactive action.The Show Tell Letter isabout showinga hiring manager that you understand their issues andtelling them that you are the solution to their problems. (Remember You only get hired because they have a problem.)Writing a Show Tell LetterThere are four steps to creating the perfect Show Tell LetterThe BaitProblem IdentificationProblem SolvingClosing1.The Bait Draw the hiring manager in by showing an interest in the company. Do some research, read trade magazines, conduct a Google search. The point is to find something new about the company a recent industry award, a new product launch, or a new process development. In your letter, you shouldpraise the person or company for the achievements you have uncovered. People love to receive credit, and this will encourage them to read on.2. Problem IdentificationDuring yourresearch, you also want to find something that may be keeping the manager you are writing to up at night. This is not about telling them how to do their job its about identifying with their problem.For example, maybe the managerworks fora abflugup company and is trying to get the word out about their products or services. You can say that you understand how challenging their situation must be, with staff members wearing so many hats and working around the clock to develop and implement marketing strategies.3. Problem SolvingUse a couple of sentences to provide evidence of how you can solve the problem you identified. Use a practical example of a time when you have achieved a similar result for another company. Do not go into elaborate detail you can save that for the interview. Just state the facts about how you fixed the issue.4. ClosingThis needs to be short and sweet. A simple sentence saying you would love to chat about how you can achieve thesame results for them is enough.You can sendyour resume along withthe letter, but do not refer t o it in the letter. Your resume is justthere to provide additional information about you. The Show Tell Letter is not a placeto talk about yourself it is a place to talk about your potential employers problem.Once youve sent your first Show TellLetter off, its time to start compiling a list of other companies that you could send a similar letter to. Do your research and start all over again. Dont stop until companies start chasing youBe Proactive Own Your Job SearchImagine sending a Show TellLetter to ahiring manager not the HR person, but the person who needs you and can hire you. Can you see how the Show Tell Letter can help you take control of your job search? Can you see how powerful this tool will be in getting hired?Youre showing the managerthat you understand their issues, and youre tellingthem that youre the solution.So which do you prefer the reactive action of responding to job sites and advertisements, or the proactive action ofbypassing HR procedures and directly gra bbing the attention of the person who can hire you?I know what my choice is.Get Noticed, Get Hired.Susan Burke is an award-winning global careers coach. You can connect with Susan viaLinkedInandgrab a complimentary copy of her bookdirect from her website.Master the art of closing deals and making placements. Take our Recruiter Certification Program today. Were SHRM certified. Learn at your own pace during this 12-week program. Access over 20 courses. Great for those who want to break into recruiting, or recruiters who want to further their career.